Everything APEX does.
In detail.

37 AI agents. 7 divisions.
Zero human employees.

Your AI swarm runs 24/7 across Executive, Security, Quality, Growth, Revenue, Intelligence, and Operations divisions. Not chatbots — autonomous agents with specific jobs, real data access, and measurable output.

Powered by 7 LLM providers: Anthropic, OpenAI, Google Gemini, Perplexity, DeepSeek, xAI, and Meta. Executive agents get Opus. Routine agents get Haiku or Flash. The right model for every job.

The Fleet Manager watches everything. When an agent’s workload grows too wide, it recommends splitting into two focused agents. Your AI team scales with your business.

Every person you know.
Connected to everything they touch.

Not just a contact list. A living, breathing relationship map. Buyers, sellers, agents, contractors, vendors, lenders, attorneys — everyone in one place with full context.

Temperature badges show who is hot, warm, or going cold. Lead scoring happens automatically. Import your existing contacts from FollowUpBoss, Salesforce, or CSV in one click.

The relationship mapper shows who knows who, who referred who, and where the strongest connections in your network live. Context is king — and APEX never forgets.

Every deal. Every deadline.
Nothing falls through the cracks.

Pipeline tracking that actually understands real estate. Not generic kanban boards — deal-stage timelines built for the way transactions actually work.

The Hot Potato Tracker shows who has the ball on every deal, what they need to do, and how long they have had it. Overdue items glow red. You always know where things stand.

Commission calculator with split tracking, referral fees, and brokerage caps. Know your exact take-home before you even get to closing.

AI writes it.
You approve it.

MLS descriptions that actually sell. Social media posts in your voice. Email drip campaigns that nurture leads while you sleep. Market reports that position you as the expert.

Every piece of content is generated from your real data — your listings, your market, your voice. No generic templates. No copy-paste from ChatGPT. Authentic content, at scale.

Review, edit, and publish from one dashboard. The Content Engine learns your preferences over time and gets closer to your voice with every approval.

Know the market
before your competitors do.

Real-time market data for your territory. Median prices, inventory levels, days on market, price-per-square-foot trends. All updated weekly by the Market Intel agent.

Competitive positioning tells you where you rank against other agents in your area. See which neighborhoods are heating up and where the opportunities are before anyone else.

Powered by Perplexity AI for real-time web intelligence, combined with your own transaction history for hyper-local accuracy.

Pay for what you use.
Earn what you deserve.

CHUM is APEX currency. Every AI action costs CHUM — a lead score costs 2, a market report costs 60, a deal coaching session costs 100. Transparent, predictable, fair.

Earn CHUM by closing deals, referring friends, maintaining login streaks, and contributing to the community. The more you use APEX, the more it gives back.

No surprise bills. No per-seat pricing traps. No features locked behind enterprise tiers. You get everything — you just pay for the AI compute you actually use.

One input.
Infinite impact.

This is the architectural heart of APEX. When data enters the system, it does not sit in one table. It ripples through every connected entity.

Add a new contact from an email? The CRM updates, the deal tracker checks for existing relationships, the marketing engine adds them to the right drip sequence, the network mapper plots their connections, and the lead scorer evaluates their potential. Automatically.

No more copying data between apps. No more forgetting to update the spreadsheet. One input, and the entire system responds.

Your clients see
their deal in real-time.

Branded buyer and seller portals that let your clients track their deal progress without calling you every 5 minutes. Deal status timelines, document checklists, mortgage calculators.

Sellers see showing feedback, offer status, and marketing performance. Buyers see inspection timelines, mortgage milestones, and closing countdowns.

Professional. Transparent. The kind of experience that gets you referrals. Your clients feel informed, and you stop answering the same questions over and over.

Every conversation.
One inbox.

Email, SMS, Instagram DMs, Facebook Messenger, Zillow leads — every message from every channel lands in one omnichannel inbox. No more switching between 5 apps to stay on top of communication.

AI-powered triage sorts your messages by urgency and type. Lead inquiries get flagged instantly. Deal updates get routed to the right pipeline. Spam gets buried.

Reply from one place, and APEX sends it back through the original channel. Your client texted you? Reply from APEX Chat and it goes back as a text. Seamless.

E-signatures.
Built in. DocuSign killed.

Send contracts, disclosures, and agreements for signature without leaving APEX. Full e-signature workflow with audit trails, status tracking, and automatic reminders.

Documents link directly to your deals, contacts, and properties. When a signature comes in, the deal pipeline updates automatically. No manual status changes.

Stop paying $40/month for DocuSign. APEX Sign is included in every plan. One less subscription, one less login, one less tool to manage.

Talk to APEX.
It talks back.

Voice Assistant lets you interact with APEX through natural speech. Ask questions, give commands, get briefings — all hands-free. APEX responds with real voice, not text-to-speech.

Brain Dump is for when your head is full. Talk for 3 minutes about everything on your mind — APEX extracts contacts, tasks, deals, follow-ups, and action items automatically. Say it once, never think about it again.

Perfect for driving between showings, walking through properties, or just offloading the mental chaos. Your voice becomes structured data.

Watch your agents think.
In real time.

Fish Tank is the agent communication backbone. Watch your 37 AI agents coordinate, delegate, and report in real time. See what they are working on, what they found, and what they recommend.

Live Chat puts an AI assistant on every single page of APEX. Stuck on something? Ask. Need a quick calculation? Ask. Want to know your next action item? Ask. It is always there.

StayOnTrack is your productivity fish — it nudges you back to work when you drift. Daily CHUM rewards and streak bonuses keep you engaged and earning.

Meet the full swarm

37 AI agents across 7 divisions. Powered by 7 LLM providers. Each with a job, a schedule, and measurable output.